According to the Costa Rican Ministry of Economy, Industry, and Commerce’s Digital Check last year, 63% of SMEs are digitally immature. The demand for digital transformation grows regardless of company decisions, and there is less room to ensure firm viability without a strategy. And that’s why a growing number of organizations are placing their bets on the road to becoming smart business.
Read also : The 5 Best Platforms to Grow Your Small Business Branding
Implementing digitization procedures
The digitalization of processes is a phenomenon that has produced varying effects but has proceeded to a greater or lesser extent in each and every company. This concept refers to those organizations that are capable of capturing information from the environment in which they work and make business decisions in an automated manner.
GBM is of the opinion that it is of the utmost importance that it be a rational process in which the reasonableness of the investments takes precedence. This is due to the fact that it is easy to become disoriented in the midst of such a wide variety of options, and because of this, GBM believes that it is critical that it be a rational process. GBM suggests directing your efforts in one of three ways: developing a digital presence that is accessible from any platform; automating as many of your business’s processes as possible; and collecting data from your surroundings and basing decisions on that information.
Take lessons from previous businesses
In the same way that businesses once had to put money into setting up shop in a densely populated region, they must now take into account the fact that their customers are increasingly likely to be located in the cloud and that they must have an online presence to effectively reach them. With this, it refers not only to a Facebook page or a web page but to a virtual agent of the company that is the face of the company both on social networks, on cell phone screens, or in any virtual market. These virtual agents can’t conduct the company’s job automatically without first digitizing the processes and then connecting them to the agents.
The key to competitiveness in the knowledge age is how you can take advantage of data from tech giants, like Facebook or Google, how to combine it with company data, and how to ask customers for data to put it together in an offer that covers you. your needs.
“It is essential that companies and organizations achieve greater digitization at a time like the present, since human interactions are increasingly digital. According to Fernando Orozco, who is the leader of the artificial intelligence practice at GBM, “This indicates that both the demands and the purchases to satisfy those wants occur on digital platforms, and as a result, firms need to be there.”
following 5 advice so as not to fall for the mistake
By following these five recommendations, organizations ensure that they do not fall into the main mistakes that companies make in the digital transformation process:
1. Gain familiarity with current trends in the smart business world and pick out examples of successful approaches tried in different regions.
2. It is important to be familiar with the technological assets that can be utilised and the actual influence that these assets have on operations.
3. Always keep the smart business case in mind to ensure that you are not making any investments that are not necessary.
4. Start with a small but very well thought initiative that enables new sources of value so that the benefits drive the next ones.
5. Have a strategic partner that accompanies you with broad technical criteria throughout the process.