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Types of Digital Marketing That Every Business Owner Should Be Aware Of

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Digital marketing includes various strategies and technologies used to promote a product to the consumer through an online platform. Therefore, internet technology holds a significant role in this marketing method. Thanks to online technology as well, it has so many variations. This time, we will have you learn more about the seven types of digital marketing. Let’s see what kind of digital marketing they are.

Comprehension of digital marketing

You may be familiar with the term “digital marketing” in this day and age. The technique of promoting a business or product only using digital platforms such as the internet and other online social networks is known as “digital marketing.”

The emergence of the term “digital marketing” for the first time in 1971, which became popular in 1990, was pioneered by a man named Ray Tomlinson, who is a computer software engineer at Bolt, Beranek, and Newman, currently called BBN Technologies.

The goal of employing digital channels such as social media, websites, mobile devices, and others is to expand exposure to a wide audience.

General types of digital marketing

Some industry experts believe there are five, eleven, or even more distinct kinds of digital marketing, given the proliferation of variants brought about by the widespread use of digital marketing strategies. However, here we will explain seven types of digital marketing that are common and must be known.

We have infographics for each of the seven types of digital marketing right here.

seven types of digital marketing
seven types of digital marketing

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) refers to a specific subset of internet marketing strategies that focus on increasing website traffic through organic search results. While creating marketing material, SEO specialists will include key keywords and terms that are easily indexed by search engines. The goal of this marketing campaign is to make the marketed content displayed on the first page of the search result. That will increase the chance people visit or click that content, which also improves the chance of transactions.

Read also : The Reason Why Business Owners Should Understand Business Intelligence Tools

2. Pay-Per-Click (PPC)

Pay-per-click ads is exactly what it sounds like: the marketer pays a fee whenever one of their adverts is clicked. The ads will be displayed on the search result page, website page, or YouTube video. This method could become one of the cheapest online marketing you can have. With only a few hundred dollars, if you get interesting and inviting ads, you can get more clicks and exposure for your product.

3. Social Media Marketing

To put it simply, social media marketing includes all forms of internet ads that use social media websites. It might be social media advertisements or anything you share on our site. The most important aspect of social media marketing is consistency. It is essential to imprint a strong image in the minds of your customers.

4. Content Marketing

Content here means blog posts or anything you display on a website. Mostly, the marketing using such content consists of a storytelling part, where the customer gets the information they need. Then, at the end of the content, there is the call-to-action part that suggests the usage of the promoted product.

Hence, the developed material must be relevant to evoke a sense of need in the audience, which eventually generates an emotional connection to the created content.

5. Email Marketing

Digital Marketing also uses email as the media to promote the product. In general, email marketing uses the newsletter service. Therefore, you can’t forcibly promote the product by sending it to your customer’s email. Before to sending them any promotional material through email, you must first get their permission to do so. We can say that this digital marketing method depends on how your customer trusts your service.

6. Mobile Marketing

Mobile marketing consists of all the digital marketing methods we mentioned in this article. The difference is this marketing content is optimized for a mobile device. People use mobile devices every day. We can even call mobile devices, like smartphones or tablet PCs, part of their life. Therefore, many companies aim for this platform because it is close to the customer. Digital marketing on mobile devices will be more likely to draw people in and have a high rate of conversion.

7. Affiliate Marketing

As its name implies, you will use affiliate help to promote a product. This method also is one of the best ways to spread information about a product. The power of the third party that will work with you and the most effective method they will use to promote the product are two of many reasons why this method is one of the best.

Read also : Things You Need to Know about Affiliate Marketing

Affiliate marketing uses two ways to promote a product. You can create an affiliate program. Or, you can hire/pay a well-known figure or influencer to promote your product online.


Most people have heard of digital marketing at this point. Digital marketing’s key perk is that it allows you to reach more people for less money while also being simpler to monitor and optimize.

The promotion of a product via the use of anything that is available online is an example of digital marketing. So, how well your promotion campaign results depends on your creativity. But, we can guarantee digital marketing will give you more than the standard procedure.

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