Types of Digital Marketing That Every Business Owner Should Be Aware Of

Types of types Digital marketing includes various strategies and technologies used to promote a product through online platforms.

Therefore, internet technology holds a significant role in this marketing method. Thanks to online technology as well, it has so many variations.

This time, we will have you learn more about the seven types of digital marketing. Therefore, let’s see what their digital marketing looks like.

Comprehension of digital marketing

First of all, you may already be familiar with the term “digital marketing” in this day and age.

The technique of promoting a business or product only using digital platforms such as the internet and other online social networks is known as “digital marketing.”

Therefore, the term “digital marketing” first appeared in 1971 and became popular in 1990, pioneered by a man named Ray Tomlinson, a computer software engineer at Bolt, Beranek, and Newman, who is currently called BBN Technologies.

On the other hand, the aim of using digital channels such as social media, websites, mobile devices, and others is to expand exposure to a wide audience.

General types of digital marketing

Some industry experts believe there are five, eleven, or even more distinct kinds of digital marketing, given the proliferation of variants brought about by the widespread use of digital marketing strategies.

However, here we will explain seven types of digital marketing that are common and must be known.

In addition, we have infographics for each of the seven types of digital marketing right here.

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is a subset of internet marketing strategy that focuses on improving website traffic through organic search results.

While creating marketing material, SEO specialists will include key keywords and terms that are easily indexed by search engines.

Besides that, the purpose of this marketing campaign is for the marketed content to be displayed on the first page of search results.

That will increase the chance people visit or click that content, which also improves the chance of transactions.

2. Pay-Per-Click (PPC)

Pay-per-click advertising is exactly what it sounds like: the marketer is charged a fee every time one of their ads is clicked.

Because the ads will be displayed on the search result page, website page, or YouTube video.

As a result of this, it is possible that this is one of the most cost-effective methods of marketing online.

Because for just a few hundred dollars, if you get an attractive and inviting ad, you can get more clicks and exposure for your product.

3. Social Media Marketing

Social media marketing includes all forms of internet advertising that use social media websites. just like social media ads or anything on our site.

The most important aspect of social media marketing is consistency. Because consistency is the most important thing in instilling a strong image in the minds of your customers.

Related: The Top Social Media Platforms for Advertising Your Business

4. Content Marketing

Specifically Content here means blog posts or anything you display on the website. For the most part, marketing using such content consists of a knowledge section where customers get the information they need.

Then, at the end of the content, there is the call-to-action part that suggests the usage of the promoted product.

Hence, the developed material must be relevant to evoke a sense of need in the audience, which eventually generates an emotional connection to the created content.

5. Email Marketing

Digital marketing also uses email as a medium to promote products. Because In general, email marketing uses a newsletter service.

Therefore, you can’t forcibly promote the product by sending it to your customer’s email. So before sending them any promotional material through email, you must first get their permission to do so.

On the other hand, this digital marketing method depends on how much your customers trust your services.

But now that influencer marketing on social media is so popular, does this email marketing method still work?

Read “Is email marketing still effective now and in the future?” for more information.

6. Mobile Marketing

In general, mobile marketing consists of all the digital marketing methods that we mentioned in this article.

But the difference is that this marketing content is optimized for mobile devices. because people use mobile devices every day.

Therefore, we may even call mobile devices, such as smartphones or tablet PCs, a part of their lives.

So many companies aim for this platform because it is close to the customer. So digital marketing on mobile devices will be more likely to draw people in and have a high rate of conversion.

7. Affiliate Marketing

As its name implies, you will use affiliate marketing to promote a product. This method is also one of the best ways to spread information about a product.

This method is one of the best because of the power of the third party who will work with you and the most effective way they will sell the product.

In general, affiliate marketing uses two ways to promote your product. You can create an affiliate program.

Or, you can hire or pay a well-known figure or influencer to promote your product online.

Related: Things You Need to Know About Affiliate Marketing

Conclusion

Most people have heard of digital marketing by now, so what are the advantages?

Digital marketing’s key perk is that it allows you to reach more people for less money while also being simpler to monitor and optimize.

The promotion of a product via the use of anything that is available online is an example of digital marketing.

So, how well your promotion campaign results depends on your creativity. But, we can guarantee digital marketing will give you more than the standard procedure.